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Whose Name is on the Door: Internal sources are indicating that
the Ford/Firestone controversy has taken a more ominous turn in the form
of a major senior management reshaping. Ultimately, according to one off
radar analyst, Jac Nasser himself will be displaced. "As difficult as things have been for Ford in the aftermath of the revelations about the tire difficulty and with Explorer, it's going to get a lot worse," says this analyst. "There were two major mistakes, and they were shared equally by Ford and Firestone.One was Ford's decision to recall the 13.5 million tires. That publicly humiliated Firestone and Bridgestone in Japan (the parent company of Firestone). The other was Firestone's response calling for an investigation of Explorer. "Both actions were incredibly ill-advised.
The controversy was well on its way to being over, but now it's been ignited
again and that has all sorts of political ramifications."
"What must be understood is
that the Ford family is not just Edsel and Bill and William Clay. It's
the aunts and uncles and cousins who represent the closest thing to royalty
America has." "What must be understood is that the Ford family isn't just Edsel, and Bill and William Clay. It's the aunts and uncles and cousins who represent the closest thing to royalty America has. They're totally invested in the reputation defense of Ford Motor Company name, so they have no choice but to make a theatrical statement to show they're changing the direction of the company."
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