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Detroit, MI - January 21, 2002
FOR IMMEDIATE RELEASE

Contact:
888-811-1657
West Coast:
Mary Dobson
888-801-1453
For Immediate Release


A Revamped and Content Rich eMOTION! REPORTS.com
Poised to Air Monday, January 21, 2002

"Crisis On Asimov: A Vision of 2085", An Output of The
Department of Defense "Visioning" Processes, is Core Feature
Vehicle Awards Program Introduced;

Partnership with Western Pennsylvania Conservancy To Preserve Frank Lloyd Wright Masterpiece "Fallingwater" Announced

Detroit, MI - January 21, 2002 -- As the World's Motor Capital prepared a week ago Friday for the largest Black Tie event on the planet, The North American International Auto Show Charity Preview, e MOTION! REPORTS.com (www.emotionreports.com) an automotive/aerospace industries research and analysis site, was preparing to air a thoroughly revamped and even more content rich version of itself.

First launched last February, assisted by coverage from Detroit NBC affiliate WDIV, ER's strength's are an analytically dense, technically accurate approach to major industry issues. The site's in-depth analyses of DaimlerChrysler's quest for profitability, an impending hierarchical shake-up at Ford and Boeing's planned move from Seattle along with "molecular level" analysis of product, has brought it to the attention of executives and observers. Moreover, the site's accommodation of white papers among other scholarly works for download, and critical analysis of global issues, has earned it the respect of academicians and government.

"We have striven to create within the vast universe of Internet sites a repository and dispensary of core and applicable knowledge," says Publisher Myron D. Stokes, an award-winning former Newsweek and Newsweek Japan industry journalist. "Thanks to the efforts of a strong and dedicated team, particularly those of ER Editor and Content Manager John Freeman, it appears that we are well on our way to accomplishing this goal."

An Extraordinary Analysis

The events of September 11 have had the effect of modifying the site's direction to be more reflective of a new reality: For all intents and purposes, the country is at war. This new set of circumstances set the stage for eMOTION! REPORTS.com's presentation of an extraordinary analysis, "Crisis On Asimov".
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Press Release, Asimov
Page 2

The output of Department of Defense "visioning" processes, Asimov, presented in its seven-chapter totality, is a 360-degree look at the world of 2085. "Far from being a prediction or projection, it is instead a means by which we can learn about the future," says Stokes. "It was originally created in the aftermath of World War II which saw the first use of nuclear weapons against a specific target, and used to help Congress and the military 'think the unthinkable'. Further, it permits them to perhaps 'shape' the future they want."

The scenario crafted in Asimov by Pentagon consultant Dr. Sheila Ronis, synopses of which have been presented in Financial Times Automotive and Automotive Industries Magazine, is one that tests three assumptions; 1) That there would always be a GM; 2) Cars would always have wheels; and 3) The laws of physics would never change. "Extraordinary and unexpected things happen to our analyses, speculations and projections when perceived absolutes change," Stokes said.

Dr. Ronis, one of the many crafters of Hart-Rudman, the study that predicted in chilling detail how a September 11 could transpire, agrees.

"Visioning is a learning process to help companies - or countries for that matter - 'think the unthinkable' and to be prepared for whatever future unfolds. Since September 11, the need for everyone to be visioning and preparing is clear. Since Asimov was published as a synopsis, the richness and the process was somewhat lost. Reading it in its entirety enables more learning to occur - and after all, learning is why we 'vision'. The series of techniques that created Asimov test the assumptions made in it, and testing assumptions is an important tool in the corporate or country planning process."

Although representing the end result of the work of hundreds of researchers, scientists, academicians and government specialists, Asimov is presented in a compelling way and is virtually a novella.

Preservation Efforts for Frank Lloyd Wright's Masterpiece, "Fallingwater"

Very few will argue that of all of legendary architect Frank Lloyd Wright's masterworks, "Fallingwater", an astounding residence perched over a waterfall in western Pennsylvania, most readily comes to mind. "I have been fascinated with Wright's work from the first time I saw Robie House in Chicago as a teen to visiting Taliesin West several years ago," says Stokes. "When I heard of the preservation efforts underway for Fallingwater and the costs associated, the Western Pennsylvania Conservancy was contacted to determine what we and others could do to help." The end result is a partnering that includes among other initiatives a link for ER reader/viewers to their site (www.paconserve.org) for full details.
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Press Release, Asimov
Page 3

"Western Pennsylvania Conservancy is delighted that e MOTION! REPORTS.com is partnering with us in our restoration of Fallingwater," says WPC Vice-President Lynda Waggoner. "There is no building to better represent the modernism of the machine age than this extraordinary masterpiece by Frank Lloyd Wright. Working together, we can assure that it will be here to inspire future generations."

First Annual Car of The Year, SUV of The Year, Import Car of The Year, Car Of The Decade and SUV of 2003 To be Announced At Chicago Auto Show

In addition to the presentation of "Crisis On Asimov" and partnering with the Conservancy, ER is announcing its first ever vehicle awards program. "We have subjected nominated vehicles to very defined levels of analysis by the selection committee," says Stokes. "Only the winners are announced, and notifications have already gone out to communications executives of the manufacturers. We expect to do formal announcements at the Chicago Auto Show (www.ChicagoAutoShow.com)
next month."

Food For Thought

Reader/viewers will also be able to download and/or review other feasts for the inquisitive mind: A quick and telling analysis of the ENRON debacle;
The whole of the Hart-Rudman report; the full text of a speech delivered at the Detroit Economic Club by Boeing Chairman Dr. Philip Condit regarding the company's Air Traffic Management System; an exhaustive report on the future of integrated transportation by the Federal Transportation Advisory Group, "Vision 2050" and a remarkable research paper from the Argonne National Labs Advanced Photon Source facility: "Quantitative X-ray Measurement of a Diesel Spray Core" for cleaner diesels.

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